The software you wish existed.
Built for exactly how you work.
Most businesses run on a pile of rented tools that each do 60% of the job and never quite fit. We build the one that does, connect it to everything else so it runs // for the technical readerIntegrated, idempotent, and event-driven. The software talks to your other systems with least-privilege access, and each hand-off completes exactly once, so information moves on its own with nothing to re-key., and host it for you on a predictable monthly subscription. Internal tools that retire your rented SaaS, or customer-facing tools off-the-shelf software can’t do.
Lael Florals
A wedding florist was spending hours quoting every couple by hand. We built her a live quote builder where her customers design their own flower mockup on screen, and the quote writes itself. It connects to her other systems, so it runs with no one minding it.
~4 hours
saved on every customer, back to the actual flowers.
Hands-off
integrated with her stack, so it runs on its own.
Her customers
build their own mockup, and love doing it.
What we build
Software off-the-shelf products can’t do, tailored to how your business actually works.
Customer-facing tools
A tool your own customers use, built around your business. Like the live wedding-flower quote builder we built for Lael Florals, where her clients design their own mockup and the quote writes itself.
Internal operations apps
The dashboard, tracker, or workflow app that encodes how your business really works, instead of bending your process to fit someone else’s software.
Client & team portals
A portal where clients, vendors, or your team see exactly what they should, do what they need, and nothing else.
Replace the rented stack
One tool built for you that consolidates and retires two or more overlapping SaaS subscriptions you are paying per seat for today.
Connect, or build?
If the job is to make the tools you already have talk to each other, that is Automations, and it is usually the faster, cheaper first move. Custom Software is for when the tools themselves are the bottleneck. Most businesses do both: automate the stack first, then replace what still gets in the way.
See how automations work →How it’s built
Anyone can ship a demo. These are the parts that make custom software worth owning. Open “the tech” on any card for the detail underneath.
Built for your process, not the other way around
Off-the-shelf software makes you work its way. We build around how your business actually runs, so the tool fits the work instead of the work bending to the tool.
// for the technical readerWe model your domain first: the real entities, states, and rules, then build the smallest system that covers them. No feature bloat you pay for and never use, and a data model that is yours and portable.Integrated, so it runs hands-off
The software talks to the other tools you already use, so information moves on its own. Lael’s quote builder connects to everything and just runs, saving her team about four hours per customer.
// for the technical readerFirst-class integrations with the systems you run, built with least-privilege access and idempotent, retry-safe steps, so a hand-off completes exactly once and nothing has to be re-keyed between systems.Secure by default
Access control, audit trails, and sensible hardening come standard. Security is not a line item we sell you later.
// for the technical readerAuthentication and role-based access from day one, an append-only audit trail, secrets in a managed vault, TLS enforced, and dependencies kept patched. We come from cybersecurity, so this is the floor.It grows with you
The tool is not frozen the day it ships. Each month we keep it running and keep making it better as the business changes.
// for the technical readerThe subscription covers monitoring, patching, and continuous improvement. New capabilities are added as change orders, so the system keeps pace with the business without a rebuild.From idea to running software
Three steps. You know the price and the date before we build anything.
Scope
A free session to map the process, what the software needs to do, the data, and the ROI. You leave with a fixed build quote and no obligation.
Build
We design, build, and test on your real data, then document it. Weeks, not months. You see it work before it goes live.
Run & grow
The monthly retainer hosts it, monitors it, keeps it patched and secure, and keeps improving it. One predictable price.
Your data is yours. The software runs on us.
You own your data and your accounts, always, and we will export your data anytime you ask. The software itself runs on our infrastructure, which is what the monthly subscription pays for. No long contract, month to month.
Worth saying plainly: this is a subscription, like the automations we host, not the you-own-it-outright model of a website. If you ever need to own the code, we can put it in escrow or arrange a transfer. You are never trapped, and your data is never held hostage.
Priced in the open
One offering: a fixed build up front, then one monthly retainer that hosts it and keeps improving it. The build starts tightly scoped and small, and scales with what you need.
The build
A focused, tightly-scoped tool built for exactly how your business works. Larger builds are quoted up from here.
The retainer
One monthly that hosts, monitors, maintains, secures, and keeps improving your software as the business grows. Month to month.
The build floor maps to a focused, tightly-scoped tool. Genuinely custom software is a real investment, and larger builds are quoted after a scoping session. The retainer scales with the size of what we run for you. You see every number before we start.
Straight answers
How is this different from Automations?
Automations connects the tools you already have so a workflow finishes itself. Custom Software is for when the tools themselves are the problem, and the right answer is to build one that fits. Many clients do both: automate first, then replace what still gets in the way.
Do I own the software?
You own your data and your accounts, always. The software runs on our infrastructure, which is what the monthly subscription pays for, so if you cancel it stops running. It is a subscription, not a one-time handoff. If you need to own the code outright, that is a separate arrangement we can talk through.
What if you disappear?
Fair question for any software partner. Your data is always yours and exportable on request, and for builds where it matters we can put the source code in escrow so you have a defined path to it. You are never trapped.
What does it cost to run?
A fixed build price up front, then one monthly retainer from $750 that hosts, monitors, maintains, secures, and keeps improving it. The retainer scales with the size and complexity of the software.
How long does it take?
A tightly-scoped tool is usually a few weeks, mostly gated on your feedback and real data. We give you a fixed quote and a date after a scoping session, before any building starts.
When does custom make more sense than renting?
When you are paying per seat for several tools that each do part of the job, bending your process to fit them, or doing manual work no off-the-shelf product will fix. If your SaaS bill and the wasted hours are real money, a tool built for you usually pays for itself.
Tell us what you wish your software did.
We will tell you whether to build it, connect what you have, or keep renting. No pitch, no pressure.
Get Started →